Don't be a Boob campaign

Vintage TV, Antonia Scott, Internationista.

The Don't be a Boob campaign is an initiative to stop the sexual objectification of women on Italian TV.

It refers to all the prime time programmes, whether politcal, gameshow or infotainment, which include hypersexualised women grinding, gyrating and groping their boobs, buttocks, vulvas and legs. The programmes which degrade women's role to an instrument of pleasure for men and disregard their intellectual capabilities and treat them like a boob (an idiot).

For those who are not familiar with these programmes, feel free to watch Lorella Zanardo's Il corpo delle donne (the body of women) in English.

All you need to do to get involved is boycott these images by switching off the TV or changing the channel when women are treated or behaving like a boob. Hopefully a simple drop in ratings will cause enough alarm to inspire change.

For those who live outside of Italy and wish to voice your support of the Don't be Boob campaign, feel free to leave a comment below.

So far from what I have seen women are boobs in the following italian TV programmes:

Zelig

Striscia Notizia

Buona Domenica

Feel free to add more to the list.