Thursday, September 15, 2011

New Sky Sports Advertisement offends vatican - Part 3 translation

Sky Sports Commercial. Framed by Antonia Scott.


The third part of the new Sky Sport commercial that has offended the Vatican, the full story of which can be found here, features Spanish footballer Gerard Piqué of Barcellona. 


In this commercial, Gerard is seen to be handing an elderly woman a drink from a fountain which perhaps has healing or youth enhancing properties. While we don't see the elderly woman's ailments we are reminded of the parables which tell of Jesus healing those with debilitating conditions with water from pools or fountains.


The full commercial can be seen here.http://www.youtube.com/watch?v=gsokKamehJo


For a translation of the first part of the commercial visit this blog.


For a translation of the second part of the commercial visit this blog.

New Sky Sport commercial in Italy offends Vatican - Part 2 translation

Sky Sport Commericial. Framed by Antonia Scott.

The second part of the new Sky Sport commercial that has offended the Vatican, the full story of which can be found here, features Italian greats in basketball, football and rugby.


The first sports star in this advertisement is Danilo Gallinari, an Italian basketball player who currently plays for the Denver Nuggets in the NBA in America. In this scene a man yells to Danilo "our baskets are empty". Danilo responds with shooting the basketball into the baskets. This scene represents Jesus when he multiplied the fish and the bread known as the miracle of the feeding of the multitudes.

The second sports star is Andrea Pirlo, is an Italian World Cup champion footballer who plays for Juventus. In this scene the young boy yells out "we want the parable of the belltower". In this advertisement, the scene does not draw on a parable but plays with the concept of a bell curve, a curve in mathematics that is also a way of kicking the ball in football (also known as a curve kick).

The last scene of the advertisement involves Martin Castrogiovanni, one of rugby world cups most recognisable players, due to his barbaric-esque hair style, and Italy's top try scorer in the 2008 Six Nations Rugby Championship. In this scene Castrogiovanni is seen to the miracle of sight to the blind. As he lifts up the spectator he calls out "Ow, I see them. It's a miracle!"

The full commercial can be seen here.http://www.youtube.com/watch?v=gsokKamehJo

For a translation of the first part of the commercial visit this blog.

If you are interested in this advertisement you may also be interested in...

First destination wedding company solely dedicated to the Cinque Terre

Cinque Terre Wedding. Framed by Antonia Scott


In response to the growing number of people from around the world falling in love with, and in, the Cinque Terre, two Australian sisters, Melina and Justina Nicholson, have launched Cinque Terre Wedding – the only destination wedding company solely dedicated to the region on the Italian Riviera in Italy.
As a UNESCO Heritage Site, the Cinque Terre (meaning five lands) is one of the most breathtaking and well preserved collections of medieval fishing villages in the world. Protected and unspoilt, the five lands of the Cinque Terre: Monterosso al Mare, Vernazza, Corniglia, Manarola and Riomaggiore defy time and maintain the charm and character of old world village life right on the Mediterranean Sea.
Historically, the Cinque Terre was frequented by the great romantics Byron and Shelley along with noble prize winning poet Eugenio Montale. Today, travel writer Rick Steves places it in his top five locations in Italy to visit, while its beaches are amongst the top 25 sexiest beaches in the world.1

With the number of visitors up by 50 per cent since 20092, Melina Nicholson, further explains the enchantment and allure of the Cinque Terre,

“It is truly one of the most beautiful and romantic places in the world. Whether a stroll down an ancient alleyway with town gossip whispering at every corner or a meander along the cliff path “Via dell’ Amore” (Road of Love) over the Mediterranean Sea, your first step will feel like a step back in time. A time when Lord Rufus ruled the castle, pirates ruled the sea and villagers ruled the vines to produce wine that adorned the dining halls of kings.

“Amidst this colourful wonderland there is a stunning selection of wedding backdrops: medieval castles, gothic churches, flower gardens, wishing wells, pristine beaches and a coastline you'll see once and dream about forever.”

In addition to the endless sunshine and warm weather, the area is also known for its fresh seafood and, as one of Europe’s oldest wine-growing regions, its vineyards. One of Cinque Terre Wedding’s featured wedding venues, Buranco, is amongst Italy’s top 100 vineyards.

While arguably one of the most majestic locations to hold a wedding, restrictions on development, infrastructure and transport, make planning a wedding difficult without an in-depth knowledge of the area, its people and the language.  

With family living in the region for generations, award winning event and wedding planner, Justina, and local resident and communications professional, Melina, aim to extend their local knowledge, expertise and contacts to destination wedding couples.

After travelling extensively Justina is now based in Australia while Melina is a resident of the Cinque Terre. Juggling work, home and family with lots of toing and froing between countries, they understand the time constraints of the modern bride and groom and how tricky it is to plan a destination wedding; so many countries, cities and venues to choose from. And that’s just the location!

As Justina Nicholson explains, at Cinque Terre Wedding all is simplified,

“We are aware that our modern bride and groom are already pressed for time before they even start planning a wedding. Combine this with all the decision making and unknown elements of a foreign location and organising, a wedding can be similar to taking on another full-time job.

“At Cinque Terre Wedding not only do we eliminate all the unknowns and look after the planning elements, we also streamline the decision making process. Simply choose one of the five villages and follow our five step plan to your ultimate destination wedding in Italy.”

To find out more about the five step process and enquire about your Cinque Terre Wedding visit the new website: www.cinqueterrewedding.com

Thursday, September 8, 2011

George Clooney's new commercial in Italy

George Clooney in Fastweb advertisement. Framed by Antonia Scott.
Despite George Clooney ending his love affair with Italian beauty Elisabetta Canalis Italy is yet to end its love affair with George.

George Clooney is once again the face for Italian internet provider Fastweb. And his ease with the Italian way of life, including shooting commercials, is showing as in his latest commercial he perhaps delivers the most Italian lines in an advertisement in Italya to date. His three lines: "Hi", "Wow, finished already?" and "Magnificent" are well... magnificent.magnificent. 

The concept behind the commercial is that the cabinet builders are fast just like Fastweb.

Simple concept, simple italian, simply classic. When you've got George fronting your product, what else do you need?

View full add here.http://www.youtube.com/watch?v=aF-VtcFWdyI

Check out other Italian advertisements with George Clooney or another one of your favourite stars here.http://theinternationista.blogspot.com/2011/03/top-international-celebrities-in.html

Or you may be interested in:

 Snapshots Italy Advertising 2009
Advertising Expenditure in Italy