Sunday, April 17, 2011

Best advertisement on Italian TV - mobile phone company celebrates Leonardo De Vinci's birthday


TIM mobile advertisement with Leonardo di Vinci
 Over the past few months Italian mobile phone company TIM has been running a De Vinci inspired advertising campaign complete with a Mona Lisa sketch.

I love the juxtaposition of the old with the new and the way it makes our most modern gadget somehow seem culturally rich, artistic, historic and romantic, and above all in this case, ever so italian.


The best by far was shown the other night celebrating Leonardo De Vinci's birthday on April 15 which includes a dancing De Vinci.  - a must see. What a way to promote a product, national pride and art history education!
Posted by Antonia Scott at 10:10 AM
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2 comments:

  1. Mobile AdvertisementJune 20, 2011 at 11:48 PM

    Hello,

    It is really a great post I have ever seen. Its an amazing experience. I would like to visit it again and again. because I need some more information. Now a days people are in to the habit of making posts. I think it would be a good inspiration for them. Thanks...

    ReplyDelete
  2. Antonia Scott, InternationistaJune 21, 2011 at 1:45 PM

    Thanks. With a foreign eye I post what I find interesting. It seems mobile phone companies around the world are producing the best advertisements. It used to be the likes of Coca Cola and Pepsi but think the mobile phones have taken over. Glad you found it interesting too.

    ReplyDelete

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